Steve Beer Lost 7 Stone in 5 Months Steve Beer contacted us after seeing an episode of The Jeremy Kyle Show where we featured in a six stone weight loss intervention. Shortly after this Channel % contacted us to enquire if we knew of any overweight people on Benefits. We asked Steve if he wished to be put forward for an opportunity to be in a documentary titled ͚Benefits Too Fat To Work, he said yes please, and Steve and Michelle were filmed at their wedding with a wedding breakfast of Kebabs and chips, where he collapsed suffering a Stroke. Public outcry was immense and Steve was hounded for his controversial lifestyle. He contacted us and asked for help to change his life as he was afraid he would die. Steve and Michelle came to us at fat-off-fit-on and he could not even walk, he arrived on a mobility scooter, at 5 foot tall he weighed 34stone. After a spell with us he had lost over 7 stone and although had a long way to go was now able to live a normal life. Steve says: As I said that fat-off -fit-on saved my life no doubt it, you will always be in my heart for that, you saved me from dying because I was, I have always mentioned you guys to people, even when on ITV͛s This Morning and other shows I have been on. At this moment I am doing ok, I am aam writing in response to the Government consultation to introduce further advertising restrictions for products high in fat, salt or sugar on TV and online. I am [explain who you are, and why you are concerned about junk food advertising and child obesity here] I support the introduction of a 9pm watershed for all advertising on TV and online, and would also like to see this extended to include cinema, radio, outdoor digital advertising, mobile apps, advergames and events. For TV, there is clear evidence that the more children are exposed to unhealthy food advertising, the more this affects their food preferences, and the more likely they are to be obese. Therefore, I support Option 1 (not Option 2 or 3), because I believe it would do most to reduce children’s exposure to junk food advertising and therefore their calorie intake and be easier for advertisers, regulators, parents and consumers to understand. As all children have the same right to protection from unhealthy food advertising, I am concerned that attempts to exempt TV channels would leave many thousands of children exposed to these adverts. For online advertising, I also support Option 1 because evidence shows children using the internet for 3 or more hours per day are four times more likely to buy junk food and three times more likely to pester parents for unhealthy foods, according to Cancer Research UK. For all advertising, I support the use of the evidence-based Nutrient Profile Model which was developed and designed specifically for the introduction of advertising restrictions on children’s media, is well understood now by advertisers and the food industry, and is therefore the best model to use for any further restrictions. Finally … [add any of your own final comments or suggestions on measures to reduce children’s exposure to junk food marketing here]lso going gym 3 times a week , I hope you have great success you do deserve it many thanks. 25.